One Day In Villajoyosa, Spain. Complete Guide

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Villajoyosa, La Vila Joiosa, or just La Vila for the locals, is a small Spanish town most famous for three things: colorful houses, beautiful beaches, and chocolate manufactured by Valor. Compared to other towns and villages on Costa Blanca, Villajoyosa is quite a unique place to visit in Spain – you probably won’t find another such a colorful town anywhere nearby.

Interesting fact: La Vila Joiosa means Joyful Village.

A little bit of Villajoyosa history

The oldest archaeological remains, from an Iberian settlement, dating back to the Bronze Age. In the Middle Ages area was inhabited until the 1300s. During that time, due to a strategic location, King Jaime II of Aragon decided to find a city and populate the area. In the 16th century, Villajoyosa played an important role in countering the attacks from pirates, and for this reason, King Philip II ordered the construction of the defensive walls and towers around the coast. Remains of these walls are still present in the old town. Villajoyosa officially became a city in 1911.

Where is Villajoyosa located?

Villajoyosa is located in the Province of Alicante in Spain, on Costa Blanca. The town is located only about 35km from Alicante and 15km from Benidorm, which makes it a very popular spot for one-day trips. From Villajoyosa you can also admire the two highest peaks in the Province of Alicante: Aitana and Puig Campana.

Is Villajoyosa worth visiting?

Yes, definitely. Thanks to its colorful old town, Villajoyosa is totally different from many white towns in the area (like Altea, Calpe, or Finestrat), or buzzing big cities such as Benidorm or Alicante. Besides, there are many beautiful beaches to chill on. While in the area a visit to Villajoyosa should be a must, even only for experiencing a totally different vibe. Put it on your list – you won’t regret it.

What is the best time to visit Villajoyosa?

Due to the Mediterranean climate, Villajoyosa can be a great destination all year-round. Summer months can be really hot, winters are mild without snow. In our opinion, the best time to visit Villajoyosa is during the off-season, when the temperatures are more comfortable, and there are fewer people.

Enough introduction, let’s get down to business and discover what to do during one day in Villajoyosa, Spain.

One day in Villajoyosa, complete guide

One day in Villajoyosa, Spain. Complete guide

Villajoyosa colorful houses & old town

As you already know Villajoyosa’s main attractions are its iconic colorful houses which give the town a unique vibe and make it one of the most picturesque and colorful towns along the coast. Colorful houses are located on Carrer Arsenal. Taking a walk through the maze of narrow, colorful streets and enjoying pretty squares is a must. In Villajoyosa’s old town you’ll also find remains of the defensive walls from the 16th century, Santa Maria de la Vila Joiosa church located on Plaça Església, and La Vila Museum.

Villajoyosa, Spain - Colorful houses
What to see in Villajoyosa Spain? Colorful houses in the old town
Villajoyosa, Spain - Colorful houses in the old town
One day in Villajoyosa Spain. Complete travel guide

Fun fact. Why are the houses so colorful? According to one legend, bright colors helped fishermen to find their way back home in the evenings. Another legend says that since every fisherman had painted his boats in a specific color they used the leftover paint for the facades of their homes. But unfortunately, nobody seems to know the correct version.

Villajoyosa, Spain - Colorful mural in the old town
Villajoyosa Spain - Colorful houses and murals in the Old Town

Villajoyosa beaches

Enjoy your time on beautiful sandy beaches watching the azure Mediterranean Sea and colorful houses. The main beach of the Villajoyosa is Playa la Villajoyosa. You can also find other smaller beaches nearby, like Playa del Bol Nou, Platja Torres, or Playa del Varadero.

Beaches in Villajoyosa - Playa la Villajoyosa
Beaches in Villajoyosa Spain - Playa la Villajoyosa

Nudist beach Racó del Conill

You can find Raco del Conill beach near the city border with Benidorm. This is the official nudist beach in Villajoyosa, which is quite small and well hidden. The road leading to it is narrow and bumpy so be careful while driving. Just before going down to the beach, there is a viewpoint from which you can admire beautiful surroundings. If you would like to get there by foot expect a bit of a hike alongside the coast from Benidorm or Villayojosa, but it could be done without bigger problems.

Villajoyosa Racó del Conill Nudist Beach
Villajoyosa Racó del Conill Nudist Beach
Villajoyosa Racó del Conill Nudist Beach

Villajoyosa promenade

Villajoyosa promenade stretches for 1.2km, from the harbor all the way to the old town. On the one side, there’s a sea and colorful houses on the other. Along the promenade, you’ll find many bars and restaurants serving good Spanish food.

Villajoyosa complete travel guide - what to see in one day

Amadorio riverbed park

Park was opened in 2010. As we researched, for most of the year the riverbed is dry and can be walked without any problems (when we were visiting there was a small amount of water flowing). While there, don’t forget to look up and admire colorful, hanging houses built on the defensive walls of the old town.

Villajoyosa colorful houses in Parque Rio Amadorio
Photo source:

Valor Chocolate Museum

If you’re a chocolate lover then you can’t miss visiting the Valor Chocolate Museum and discovering the process of chocolate production. The visit is free of charge but there is 50 people limit on each visit. You can find more information about the schedule and timing on the Valor Museum website.

Valor Chocolate from Valor Chocolate Museum in Villajoyosa Spain
We didn’t go to the museum but bought some chocolates at the supermarket. 🍫🍫
Valor Chocolate from Valor Chocolate Museum in Villajoyosa Spain

Aguiló Tower

Aguiló Tower is located at the edge of the Villajoyosa, on the border with Benidorm. It was built in the 16th century to defend the coast from pirates. It’s a very peculiar watchtower, as it has quadrangular flooring (they are usually round). From the tower incredible views of Benidorm and Villajoyosa can be admired.

Villajoyosa Aguiló Tower Benidorm View
Aguiló Tower and view toward Villajoyosa.
Villajoyosa Aguiló Tower - view over Villajoyosa
Villajoyosa Aguiló Tower - Benidorm View
View towards Benidorm.

Tower of Hercule (Tower of Saint Joseph)

The Tower of Hercules is located near the playa de Torres. It was built between 150 and 170 AD but it’s not really a tower, it’s the largest Roman funerary tower preserved in Spain.

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Villajoyosa markets

You can find two markets in Villajoyosa – a daily market (Monday-Saturday) in the Central Market Villajoyosa building, and a weekly street market on Avenida de Bernat Sarriá, which is held every Thursday.

Moors and Christians Fiesta

Moors and Christians Fiesta (es. Fiestas de Moros y Cristianos) takes place in July, from 24th to 31th, and is Villajoyosa’s most important festival. This event has been celebrated for over 250 years in honor of Santa Marta, and commemorates events that took place in 1538 when Barbary pirates tried to attack the town. Tradition has it that Santa Marta came to the aid of the local people, causing a flood that swept the enemy ships out to sea preventing the corsairs from reaching the coast. In thanks, the town took Santa Marta as its patron saint, and each year these celebrations are held in her honor, with the re-enactment of the attack by the Moors as the key event (source).

Here you can watch a video of celebrations in 2018:

How to get to Villajoyosa, Spain?

Villajoyosa is located about 35km from Alicante, 15km from Benidorm and 35km from Calpe. The most convenient way to get to Villajoyosa is by car or by bus.

Where to park in Villajoyosa?

There are some parking lots in Villajoyosa, both paid and free. We recommend leaving the car in this free parking lot, located just 5min away from Old Town.

Airports near Villajoyosa

The closest airports to Villajoyosa are in Alicante (50 km away), and Valencia (160km away). Both airports offer bus/tram connections, with max 2 changes. From Alicante, the trip by bus + tram will take about 1h40min (€3-8). From Valencia, the trip by bus + tram will take about 4h (€13-22).

To Villajoyosa by bus

You can get to Villajoyosa by bus. For example, the journey from Alicante will take about 45min and will cost €4-7. From Benidorm, the journey takes about 30min by bus and costs about €3-5, or 15min by tram for €1-2.

To Villajoyosa by taxi

You can also get to Villajoyosa by taxi, but it will be the most expensive choice. For example, a trip from Benidorm will cost you about €19-24, from Alicante €55-75 and from Calpe €40-50.

Summing up

Now you know what to do in one day in Villajoyosa during your visit to Spain. Would it be just to explore Villajoyosa’s old town or get a proper tan on a nudist or the regular beach, there is plenty to choose from. So, we wish you an amazing time in this colorful, charming town. 🙂

Restaurants, accommodations, and map

Check out various recommended places below.

Where to eat in Villajoyosa?

Here are your best, high-rated options in Villajoyosa:

Villajoyosa - Map of places

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